I Help Ideas Feel Human.
The problem is, most marketing drains that heartbeat out.
It gets lost in jargon, numbers, and noise.
I do something different.
I listen. I ask questions. I find the thread of humanity running through the work. Then I turn that thread into a story people can trust.
My name is Matthew Brown, and this is what I do:
I help brands transform what they make into why it matters.
Every idea—no matter how technical, digital, or automated—has a heartbeat.
How I Work
I believe the way to trust looks like this:
1. Listen deeply.
Every story starts with hearing what’s not being said—the hopes, fears, and questions your audience carries.
2. Find the human core.
Strip away the buzzwords, the clutter, the acronyms. What’s left? A problem, a promise, a person.
3. Shape it into story.
Not fiction, not fluff—truth told clearly. Language that makes people lean in, nod, and say “Yes, I get this.”
4. Build consistency.
Trust isn’t built in a single ad or headline. It’s the feeling repeated—again and again—until it becomes who you are.
Here’s what that looks like in practice:
→ From complex to clear
Helped a technology firm explain their product in a way people could actually see themselves using. Less engineering-speak, more human benefit.
→ From features to trust
Guided a manufacturing company away from listing specs toward telling the bigger story: reliability, partnership, and belief.
→ From noise to meaning
Built campaigns that quieted the clutter and spoke directly to people’s real concerns—creating connection, not confusion.
Stories aren’t just marketing.
They’re trust.
Because in the end, people don’t buy machines, platforms, or processes.
They buy a story they can believe in—one that feels like it was written for them.
That’s the work I do. And if I’ve done it right, it doesn’t sound like “marketing.”
It just feels human.
I am obsessed with helping you reach your full potential.
Team Leadership
I lead with clarity and trust, giving people the confidence to bring bold ideas forward and deliver their best work.
Video Production
I turn ideas into stories people can see, hear, and believe—building connection through sight and sound.
Marketing & Communications
I make ideas clear, human, and believable—so people don’t just hear your message, they trust it.
Data & Analytics
From research and reporting to strategy and optimization, I turn data into clear insights that drive smarter decisions.
Media Buying
I balance strategy with intuition to place every dollar where it builds the most trust, impact, and results.
SEO Optimization
Technical expertise meets content strategy—driving visibility, credibility, and sustainable growth.
Commercial Work.
Brandt
The Story
In a market where John Deere carried prestige but an equally heavy price tag, Brandt needed to assert itself as more than a “value option.” As both a global manufacturer of heavy equipment and the world’s largest privately owned John Deere dealership network, Brandt had a unique position: the ability to deliver unmatched product breadth, service, and financing flexibility under one banner.
We built the Bank on Brandt campaign around one simple promise: owning the right equipment shouldn’t feel out of reach. By spotlighting lease, rental, and financing options, we repositioned Brandt from being “just another supplier” to being a trusted partner—making possibility accessible not only in agriculture, but across construction, forestry, and beyond.
My Role
I led media buying, digital messaging, and campaign execution, ensuring every piece of creative felt approachable and human rather than transactional. The work spoke directly to farmers, builders, and operators, meeting them where they were and addressing the decisions they faced daily. The campaign’s tone of trust and partnership mirrored Brandt’s broader ambition—showcased globally at shows like ConExpo.
The Impact
25% increase in qualified leads, proving affordability-focused messaging could drive action.
Campaign assets are still actively in use across markets.
Reinforced Brandt’s positioning as not only a manufacturer but also the world’s largest John Deere dealer, giving customers confidence in its scale, credibility, and long-term partnership.
Canada’s Farm Show
The Story
The Farm Show is more than an event—it’s a gathering place for agriculture, innovation, and community. The challenge was to create a consistent, modern identity across every touchpoint so attendees experienced one clear, trusted brand from first impression to final handshake.
My Role
I managed and executed the entire campaign in-house, overseeing:
Commercial creative and production
Event signage and wayfinding
Ticket design and distribution
Full website design and build
By keeping it all under one vision, we ensured the brand felt seamless, credible, and human—whether someone saw a TV spot, held a ticket, or navigated the website.
The Impact
The result was a unified, professional presence that strengthened the Farm Show’s role as a trusted, must-attend event in the agriculture community.
Queen City Ex
The Story
QCX is a celebration of community, entertainment, and connection. The goal was to create a seamless, engaging experience across every touchpoint—from online interactions to on-site experiences—ensuring attendees got the most out of the event.
My Role
I managed and executed the entire campaign in-house, overseeing:
Website design and ticketing
Event signage and wayfinding
On-site visuals and guest experience
Messaging and overall event flow
By keeping everything under a single vision, the event felt consistent, approachable, and engaging, encouraging attendees to spend more time exploring and enjoying QCX.
The Impact
Attendance was more selective, but engagement, time spent on-site, and overall profitability increased. QCX proved that prioritizing quality engagement over sheer numbers can deliver stronger, more impactful results.
Regina Exhibition Association Ltd. (REAL)
The Story
After a period of poor leadership and a failed campaign that alienated the community, REAL faced the challenge of repairing relationships and regaining trust. The organization needed to show that it was listening, changing, and ready to move forward with transparency and accountability. The goal was to reconnect with audiences, speak to them authentically, and signal a genuine new chapter under fresh leadership.
My Role
I led the full creative and execution of the turnaround campaign, including:
Audience research and messaging strategy
Website design and ticketing improvements
On-site visuals and overall guest experience
Creation of a comprehensive brand guide and process documentation to ensure consistency, alignment, and credibility across every channel
Every touchpoint was designed to rebuild trust and demonstrate that REAL was not only aware of past missteps but committed to meaningful change.
The Impact
The campaign restored credibility and strengthened community relationships. Engagement rose, event experiences improved, and profitability followed. By addressing the controversy head-on with openness and consistency, REAL re-established itself as a trusted community partner and set the foundation for long-term success.